Twitter: There is You & There is Your Brand

I recently was asked to answer a Quora question about whether a personal Twitter or a brand Twitter is a better option for growing your business. As someone who maintains both a personal account and the account for the company...

Pushing The Political Limits: Winners of the #SB51 Brand Bowl

Last night, football nation clung to the edge of their seats while the New England Patriots made a record breaking, history making comeback to win Superbowl 51. I'd be lying if I said that I wasn't impressed by Tom Brady's performance....

4 Lessons Musicians Can Learn From Brett Eldredge (and Other Social Media Savvy Musicians)

He has created a unique platform on which to connect with his adoring fans, which then is carried across multiple social media platforms.

Leading a Double Life Just Got Easier

Instagram announced its newest feature: the ability to switch back and forth between multiple accounts without needing log out.